Saturday 16 June 2012

How Long Takes to Earn First 100 Dollars from Adsense?

This is the question I asked in so many places when I was new to adsense and blogging. But couldn’t find the answer technically. Even now no one can answer this question straightly and exactly, because it is completely different for each blog. I decided to put a formula which may give rough idea to how long takes to earn first 100 dollars from adsense.
How Long Takes to Earn First 100 Dollars from Adsense
In my experience, Google adsense is the good program to make money from your blog till you become pro blogger to create your own product or start affiliate marketing. Getting the first payout 100 dollars is the very painful period for any bloggers. It took 29 months to reach 100 dollars for me ( Yes, I had some gaps in my blogging life), but now my earning is 3 to 4 times more in single month.
Ok, Lets go to the point. This is a rough and average calculation. Do not think I’m directly publishing my adsense stats and figures here, its against Google adsense TOS.
Other than earning amount, there are two (in fact, three in new interface) factors decide the performance of adsense, which are CTR ( Click Through Rate), Page CPM( Cost Per Mile). RPM is new factor ( Revenue Per Mile), but we are not going to talk about it here.
CTR is pointless in our calculation.
So, its all with CPM. Adsense CPM means, how much average you earn from every 1000 page impressions with adsense ads ( no matter how many ads on them)

So, if you earn 5$ from 2500 page impressions, your eCPM is,
(5/2500)*1000 = 2$
You earn 2$ from every 1000 impressions.

Here is the point, I can’t tell how much is the best CPM for adsense, it completely depends on your blog niche and traffic source.
In my experience and what I read from other blogs, 1 to 2 will be an average CPM for most of the bloggers.
If its less than 1$, then you are doing something very wrong with adsense, or you are leased bother about it.
If you are getting more than 2 or 2.5$ eCPM continuously every month, then you are a great guy with adsense.
In our case, we will take 1.5$ is average eCPM and to make the calculation easy, we will do it for first 105 dollars.

So, with 1.5$ eCPM to earn 105 dollars, you need 70,000 page impressions.
(1000/1.5)*105 = 70,000

This figure can be less or more for you, because it depends on your visitors type who make these impressions.

So, lets go to the next step.
When a visitor visits your blog, he or she checks average 1.5 pages on a blog.

To get 70,000 page impressions, you need 46,667 visitors.
(1/1.5) * 70,000 = 46,667

Again, this 46,667 visitors can be from direct, referral, social networking and search engines sources.
As you must aware, search engine traffic users will be useful for any CPC programs including Google adsense. They click ads. Your regular visitors can close their eyes and browse your blog without clicking ads, because they know your blog already.

65% to 75% search engine traffic will be healthy for a blog in my opinion. In this example, we will take 70%.
So, in 46,667 visitors, you need 70% of organic traffic, which is 32,667 visitors
(70/100)*46,667 = 32,667

Wow, that’s a big number.
Now you can get rough idea based on your average eCPM and daily search engine traffic to know when you will get first 100 dollar adsense check.
I did not open my adsense earnings and Google analytics to compare and write this calculation. But the figures I mentioned is roughly from my experience and what I saw in other blogs and eBooks.
If you are getting 100 average daily organic traffic visitors, then it may take around 10 months to get your first 100 dollar from adsense. ( 100*30*10=30,000)
But one thing, you will not maintain the same 100 daily organic visitors for next 10 months, correct?. When you update your blog with unique content and well optimized for search engines, these 10 months can be 3 or 4 months.
Finally, it all depend on your adsense optimization to get high CTR and eCPM, organic traffic and keyword selection. But to know these techniques, it will take some time for new bloggers.
If you think this calculation is wrong, feel free to share the reason. Still if somebody is not making any money from adsense after this much traffic, the contact me. I will try to help you.
Have a nice blogging.

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